Elevating Customer Experience with Decibel
How do the world’s largest brands, like Lego, British Airways, and Allstate Insurance, find ways to continually improve their customer experiences? They use Decibel, an award-winning, machine learning–powered platform that gives them tools to pinpoint opportunities to elevate the customer experience. In this session, Kristian Keep, VP of Engineering at Decibel, discusses how Decibel moved from a monolithic architecture to a scalable, service-oriented, cloud-native design powered by AWS to deliver advanced customer analytics through machine learning and big data processing, and why that’s important for the future of customer analytics.
