How do the world’s largest brands, like Lego, British Airways, and Allstate Insurance, find ways to continually improve their customer experiences? They use Decibel, an award-winning, machine learning–powered platform that gives them tools to pinpoint opportunities to elevate the customer experience. In this session, Kristian Keep, VP of Engineering at Decibel, discusses how Decibel moved from a monolithic architecture to a scalable, service-oriented, cloud-native design powered by AWS to deliver advanced customer analytics through machine learning and big data processing, and why that’s important for the future of customer analytics.