Marketing

  • Defining Your Startup's Target Audience

    Defining Your Startup's Target Audience

    Learn how to define your target audience and estimate your market size on various channels prior to launch.

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  • Go-To Marketing Strategies for Startups

    Go-To Marketing Strategies for Startups

    Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups and uncovers the frameworks needed to take the market by storm.

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  • And Then What? How Founders Navigated Next Steps in Their Startup Journey30:36

    And Then What? How Founders Navigated Next Steps in Their Startup Journey

    Learn from some of the world’s top female founders about their success stories and how to accomplish your next big startup goal. Meaghan Casey, Partner Development Manager at AWS engages panelists fro

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  • How Startups Can Develop an Influencer Marketing Strategy

    How Startups Can Develop an Influencer Marketing Strategy

    The influencer and digital marketing space has become more diverse, accessible, and crowded. Especially for startups, having a proven platform like OpenSponsorship—experienced in completing over...

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  • How Amazon AI Engines Can Personalize Marketing

    How Amazon AI Engines Can Personalize Marketing

    Make your customers feel seen with machine learning-based recommendations. Amazon's AI recommendation engines personalize marketing campaigns, notifications, search, and more.

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  • Customer Driven Development

    Customer Driven Development

    Using Blank's methodology for discovering customers, this session is about how you can start gaining more insight and potentially greater buy-in from current and new audiences.

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  • Mobile Growth Online Featuring Calm, Netflix, and TuneIn1:02:53

    Mobile Growth Online Featuring Calm, Netflix, and TuneIn

    Michelle Parsons, Product Innovation at Netflix, and Sue Cho, Head of Lifestyle Marketing at Calm, share paid user acquisition tips, retention and engagement best practices, and analytics hacks.

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  • Content Marketing for Startups with Startup Grind52:49

    Content Marketing for Startups with Startup Grind

    Content Marketing—you know your company needs it, but what exactly is it? Director of Marketing at Hubspot, Amanda Sibley, breaks down the buzzy term and explains just how beneficial good content is.

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  • Go-To-Marketing Strategies for Startups39:01

    Go-To-Marketing Strategies for Startups

    Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups.

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  • From a Side Hustle to a Startup58:08

    From a Side Hustle to a Startup

    When is your side hustle ready to take center stage? Corey Beaumont, co-founder of Swish Analytics, talks about his startup’s journey from something he worked on during lunch hours to what it is now.

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  • Content Marketing for Startups48:30

    Content Marketing for Startups

    Content Marketing is an evasive but essential tenet of any marketing plan. Director of Marketing at Hubspot, Amanda Sibley, explains how to create and manage content and track its successes.

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  • Analytics for Startups32:46

    Analytics for Startups

    You know analytics are important for growth, but do you know how best to use them? Ilya Volodarsky, co-founder of customer data infrastructure startup Segment, will show you exactly how it's done.

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  • Generating PR for Your Early-Stage Startup56:18

    Generating PR for Your Early-Stage Startup

    You don’t have to rely on an expensive agency to generate PR for your startup. Get expert tips on the affordable, effective tools you can use to organically build an excited, loyal customer base.

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  • Customer Driven Development: How to Create Products your Customers Really Want37:24

    Customer Driven Development: How to Create Products your Customers Really Want

    Watch this session to learn how to develop products your customers actually want. We'll show you how to weed out dead ends early and tilt the odds in your favor.

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  • How to Find & Listen to Customers2:53

    How to Find & Listen to Customers

    Remember the listening skills we were taught were so important in school? You’re going to need them as you start talking to customers. Learn how to determine their needs and listen to their feedback.

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  • Danggeun Market’s Online Platform Brings Local Communities Together

    Danggeun Market’s Online Platform Brings Local Communities Together

    Founded in 2015, Danggeun Market has built an online platform for communities. From job postings to classifieds, the company is looking to rebuild the sense of local trust that seems to be...

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  • IGAWorks Empowers Digital Marketing through Data and Technology

    IGAWorks Empowers Digital Marketing through Data and Technology

    Founded in 2006, Seoul-based startup IGAWorks focuses on building proprietary technology within the mobile big data field.

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  • Messaging Comes and Goes. Here’s Why Email is Forever.

    Messaging Comes and Goes. Here’s Why Email is Forever.

    San Francisco-based startup Nylas is unlocking one of the longest-lived and deepest stores of data – email.

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  • Logograb uses ML to Help Marketers Quantify ROI at Scale

    Logograb uses ML to Help Marketers Quantify ROI at Scale

    Nowadays, it seems like media and online advertisers have been in an ongoing battle between measuring their effort's ROI and being dealt incorrect information from platform providers (Facebook, et...

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  • Caching the Uncacheable: How Speed Kit Accelerates E-Commerce Websites

    Caching the Uncacheable: How Speed Kit Accelerates E-Commerce Websites

    German software startup Baqend has developed Speed Kit as an SaaS solution for accelerating e-commerce websites. Here's how they did it.

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