Marketing

Learn from some of the world’s top female founders about their success stories and how to accomplish your next big startup goal. Meaghan Casey, Partner Development Manager at AWS engages panelists fro

Michelle Parsons, Product Innovation at Netflix, and Sue Cho, Head of Lifestyle Marketing at Calm, share paid user acquisition tips, retention and engagement best practices, and analytics hacks.

Content Marketing—you know your company needs it, but what exactly is it? Director of Marketing at Hubspot, Amanda Sibley, breaks down the buzzy term and explains just how beneficial good content is.

Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups.

When is your side hustle ready to take center stage? Corey Beaumont, co-founder of Swish Analytics, talks about his startup’s journey from something he worked on during lunch hours to what it is now.

Content Marketing is an evasive but essential tenet of any marketing plan. Director of Marketing at Hubspot, Amanda Sibley, explains how to create and manage content and track its successes.

You don’t have to rely on an expensive agency to generate PR for your startup. Get expert tips on the affordable, effective tools you can use to organically build an excited, loyal customer base.

Watch this session to learn how to develop products your customers actually want. We'll show you how to weed out dead ends early and tilt the odds in your favor.

Remember the listening skills we were taught were so important in school? You’re going to need them as you start talking to customers. Learn how to determine their needs and listen to their feedback.