Other content in this section
Defining Your Startup's Target Audience
Learn how to define your target audience and estimate your market size on various channels prior to launch.
Go-To Marketing Strategies for Startups
Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups and uncovers the frameworks needed to take the market by storm.
30:36And Then What? How Founders Navigated Next Steps in Their Startup Journey
Learn from some of the world’s top female founders about their success stories and how to accomplish your next big startup goal. Meaghan Casey, Partner Development Manager at AWS engages panelists fro
How Startups Can Develop an Influencer Marketing Strategy
The influencer and digital marketing space has become more diverse, accessible, and crowded. Especially for startups, having a proven platform like OpenSponsorship—experienced in completing over...
How Amazon AI Engines Can Personalize Marketing
Make your customers feel seen with machine learning-based recommendations. Amazon's AI recommendation engines personalize marketing campaigns, notifications, search, and more.
Customer Driven Development
Using Blank's methodology for discovering customers, this session is about how you can start gaining more insight and potentially greater buy-in from current and new audiences.
1:02:53Mobile Growth Online Featuring Calm, Netflix, and TuneIn
Michelle Parsons, Product Innovation at Netflix, and Sue Cho, Head of Lifestyle Marketing at Calm, share paid user acquisition tips, retention and engagement best practices, and analytics hacks.
39:01Go-To-Marketing Strategies for Startups
Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups.
58:08From a Side Hustle to a Startup
When is your side hustle ready to take center stage? Corey Beaumont, co-founder of Swish Analytics, talks about his startup’s journey from something he worked on during lunch hours to what it is now.
48:30Content Marketing for Startups
Content Marketing is an evasive but essential tenet of any marketing plan. Director of Marketing at Hubspot, Amanda Sibley, explains how to create and manage content and track its successes.
32:46Analytics for Startups
You know analytics are important for growth, but do you know how best to use them? Ilya Volodarsky, co-founder of customer data infrastructure startup Segment, will show you exactly how it's done.
56:18Generating PR for Your Early-Stage Startup
You don’t have to rely on an expensive agency to generate PR for your startup. Get expert tips on the affordable, effective tools you can use to organically build an excited, loyal customer base.
37:24Customer Driven Development: How to Create Products your Customers Really Want
Watch this session to learn how to develop products your customers actually want. We'll show you how to weed out dead ends early and tilt the odds in your favor.
2:53How to Find & Listen to Customers
Remember the listening skills we were taught were so important in school? You’re going to need them as you start talking to customers. Learn how to determine their needs and listen to their feedback.
Danggeun Market’s Online Platform Brings Local Communities Together
Founded in 2015, Danggeun Market has built an online platform for communities. From job postings to classifieds, the company is looking to rebuild the sense of local trust that seems to be...
IGAWorks Empowers Digital Marketing through Data and Technology
Founded in 2006, Seoul-based startup IGAWorks focuses on building proprietary technology within the mobile big data field.
Messaging Comes and Goes. Here’s Why Email is Forever.
San Francisco-based startup Nylas is unlocking one of the longest-lived and deepest stores of data – email.
Logograb uses ML to Help Marketers Quantify ROI at Scale
Nowadays, it seems like media and online advertisers have been in an ongoing battle between measuring their effort's ROI and being dealt incorrect information from platform providers (Facebook, et...
Caching the Uncacheable: How Speed Kit Accelerates E-Commerce Websites
German software startup Baqend has developed Speed Kit as an SaaS solution for accelerating e-commerce websites. Here's how they did it.
Movable Ink Helps Marketers Leverage Data and Overcome Content Bottlenecks
Dee Anna McPherson, Senior Vice President of Marketing at Movable Ink, explains why Movable Ink migrated its entire production environment to AWS in 2015—a move that took advantage of multiple...