Learn how to define your target audience and estimate your market size on various channels prior to launch.
Other content in this section
Learn from some of the world’s top female founders about their success stories and how to accomplish your next big startup goal. Meaghan Casey, Partner Development Manager at AWS engages panelists fro
The influencer and digital marketing space has become more diverse, accessible, and crowded. Especially for startups, having a proven platform like OpenSponsorship—experienced in completing over...
Make your customers feel seen with machine learning-based recommendations. Amazon's AI recommendation engines personalize marketing campaigns, notifications, search, and more.
Using Blank's methodology for discovering customers, this session is about how you can start gaining more insight and potentially greater buy-in from current and new audiences.
Michelle Parsons, Product Innovation at Netflix, and Sue Cho, Head of Lifestyle Marketing at Calm, share paid user acquisition tips, retention and engagement best practices, and analytics hacks.
Content Marketing—you know your company needs it, but what exactly is it? Director of Marketing at Hubspot, Amanda Sibley, breaks down the buzzy term and explains just how beneficial good content is.
Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups.
When is your side hustle ready to take center stage? Corey Beaumont, co-founder of Swish Analytics, talks about his startup’s journey from something he worked on during lunch hours to what it is now.
Content Marketing is an evasive but essential tenet of any marketing plan. Director of Marketing at Hubspot, Amanda Sibley, explains how to create and manage content and track its successes.
You know analytics are important for growth, but do you know how best to use them? Ilya Volodarsky, co-founder of customer data infrastructure startup Segment, will show you exactly how it's done.
You don’t have to rely on an expensive agency to generate PR for your startup. Get expert tips on the affordable, effective tools you can use to organically build an excited, loyal customer base.
Watch this session to learn how to develop products your customers actually want. We'll show you how to weed out dead ends early and tilt the odds in your favor.
Remember the listening skills we were taught were so important in school? You’re going to need them as you start talking to customers. Learn how to determine their needs and listen to their feedback.
Founded in 2015, Danggeun Market has built an online platform for communities. From job postings to classifieds, the company is looking to rebuild the sense of local trust that seems to be...
Founded in 2006, Seoul-based startup IGAWorks focuses on building proprietary technology within the mobile big data field.
San Francisco-based startup Nylas is unlocking one of the longest-lived and deepest stores of data – email.
Nowadays, it seems like media and online advertisers have been in an ongoing battle between measuring their effort's ROI and being dealt incorrect information from platform providers (Facebook, et...
German software startup Baqend has developed Speed Kit as an SaaS solution for accelerating e-commerce websites. Here's how they did it.
Dee Anna McPherson, Senior Vice President of Marketing at Movable Ink, explains why Movable Ink migrated its entire production environment to AWS in 2015—a move that took advantage of multiple...
Founded in 2011, Mobilewalla offers a customer insights platform that enables enterprises to leverage a wealth of data to better understand and target their customers.