Learn the basics of incorporating your startup

Startups begin as an idea, but it’s not until they incorporate that they can grow into something game-changing. In this video, startup attorney Natasha Arora gives founders a crash course on business incorporation, to help them establish a strong foundation for growth. You’ll learn how to choose the right business structure, draw up organizational documents, determine and track equity ownership, issue shares and more. Plus, you’ll get a few great tips on how to find and retain a valuable business advisor who can help you avoid the pitfalls of starting up.

This video educates founders and early-stage startups on the importance of incorporating: from protecting intellectual property to legally defining ownership. Natasha will take you through the process from start to finish, answering some of the most-asked, most important questions along the way. It’s the first in a series of videos designed to guide founders as they build, launch and scale their startups, from idea to IPO.

Learn more about how Carta can help your startup. 

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